How SMARTY’s Creator Marketing Campaign Drove Record Black Friday Success with a 18% CTR

THE CLIENT: SMARTY is a simple, honest SIM-only mobile network that's built to be fair, transparent and smart.

THE CHALLENGE: To develop compelling creative concepts and produce creator-driven content that highlights SMARTY’s exceptional customer satisfaction and advocacy. The goal? To power their Black Friday campaign with engaging assets optimised for paid media placement on META’s advertising platform. 

THE SOLUTION: In a world where attention is the most valuable currency, entertainment-driven content marketing is a game-changer. Why? Because humour creates connection—it cuts through the noise, evokes emotion, and makes messages unforgettable. We cast a diverse group of creators, each with their own unique appeal to distinct communities.

• @hollyandbrookarehooked: The dynamic female comedian duo, showcasing the power of contagious and compelling laughter.

• @SpencerElmer: A talented music artist and vlogger with a dedicated following.

• @LucyFlight: A gaming and lifestyle creator who resonates with her community through authentic engagement.

By leveraging their individuality, we ensured the content reached a broad and highly engaged audience.

THE RESULTS: Across 6 videos by 3 different creators, the campaign drove an average CTR of 18% becoming the most successful influencer ad campaign that SMARTY has ever run. 

SERVICES: Creator & Talent Casting, Content Production, Project Management, Creator Marketing.