BRIEF:

Prograd is the UK’s No. 1 side hustle comparison site, helping users find ways to earn extra money, save, and invest — all while educating them on key financial topics to accelerate their financial goals. Our task was to activate Prograd’s September 2024 New Member Campaign by integrating creator content.

SOLUTION:

We leveraged creators to amplify the campaign’s messaging and drive new member sign-ups by extending the campaign digitally. Our approach involved partnering with four creators specialising in entertainment, fashion, and student life, as well as art.

WHY:

• Credibility: Creators bring an authentic voice, making Prograd more relatable and trustworthy to the audience.

• Relatability: People connect with content when they see the world through the eyes of someone they relate to. Our creator strategy enabled this connection, driving higher engagement and sign-ups.